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National Cellar 1573
Brand Introduction
The National Cellar 1573 is originated from the 1573 treasure-class national cellars, a continuously-used andwell-protected historical and cultural site at the national level, and made pure manually through the Luzhou Laojiao traditional baijiu-making techniques, which have been included in the first group of the “Representatives of National Intangible Cultural Heritages”.
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Luzhou Laojiao Tequ
Brand Introduction
With the yeast of more than 690 years’ history as the core, Luzhou Laojiao Tequ adopts the ancient baijiu-making technique of intangible heritage carried on by 23 generations to createa superior taste featuring “thick aroma, refreshing taste, lingering aftertaste and more aroma after meal”.
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Luzhou Laojiao Jiaoling Baijiu
Brand Introduction
Only aged cellar brews excellent baijiu. As the aromatic Chinese baijiu uses the muddy cellars for fermentation, the successive years of cellars in use are the key factor determining the baijiu quality.
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Luzhou Laojiao Touqu
Brand Introduction
The Luzhou Laojiao Touqu brand was established in 1950s.With its aroma increasd year after year, it has always focused on the consolidation of quality in its history of more than 60 years,and has always been supported and loved by the widespread consumers.
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Luzhou Laojiao Erqu
Brand Introduction
Luzhou Laojiao Erqu is a core product targeting at the middle and low-end market, it is widely recognized and favored by the consumers for its aromatic style of “purity, lingering taste, sweetness and refreshment”, the excellent quality featuring “aromatic and authentic taste” and “moderateness and throat soothing” and the high price performance ratio.
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Luzhou Laojiao Health Care Baijiu
Brand Introduction
Luzhou Laojiao Health Care Baijiu Company is a subsidiary wholly owned by Luzhou Laojiao Co., Ltd. that undertakes the mission of exploring the innovative development of China’s baijiu, becoming a green growth pole of Luzhou Laojiao for its core competitiveness.
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Luzhou Laojiao Multi-mixed Cocktail
Brand Introduction
The diversified development of baijiu towards youth, fashion and internationalization has become a trend. An innovative multi-mixed cocktail"Baidiao" made by Luzhou Laojiao as its strategic product was released to the world market officially in 2017, and it would become another hot product of Luzhou Laojiao chased by the young consumers.